When you think of “ChatGPT,” do you envision spooky swamp sounds and formless shapes moving in an expansive, vacant space?

To be honest, that’s somewhat true for me.

It seems the team responsible for ChatGPT’s Super Bowl ad shared a similar vision. As reported by *The Verge*, the advertisement is said to have cost approximately $14 million.

ChatGPT’s advertisement was broadcast during the second quarter of the 2025 Super Bowl, beginning with—you guessed it—spooky swamp sounds and abstract, shifting forms in a blank abyss. As the background music shifts to a standard commercial pop melody, the forms evolve into significant historical achievements: a caveman, fire, the wheel, horseback riders, farming, a sailing vessel, a locomotive, a light bulb, a human skeleton, an airplane, DNA, a live television transmission, a lunar landing, the internet, and ultimately, contemporary users engaging with ChatGPT.

Next, a collection of voices interject:

*”Summarize this article.”*
*”Assist me in requesting a raise.”*
*”Act as my sleep coach.”*
*”What type of bird is this?”*

The screen turns black, revealing the statement: *”All progress has a starting point.”*

The intention is unmistakable—ChatGPT aims to establish itself as a revolutionary technological advancement, comparable to fire, the wheel, and electricity.