Multiple Asus laptops have experienced price increases since their initial release, a development confirmed by the Taiwanese tech firm to *Mashable* due to tariffs on Chinese imports enacted by President Donald Trump.
These price adjustments affect five consumer laptops that Asus unveiled at *CES 2025*, including a variant of the *Asus Zenbook A14*, which received *Mashable’s* “Best of CES” accolade. The increases vary from $50 to $100 per unit, representing under a 10% rise in cost for each model:
– **Asus Zenbook A14 (UX3407QA-PS76)** – Previously priced at $1,099.99, now $1,199.99 (+9%)
– **Asus Vivobook S14 (M5406WA-BS99)** – Previously $1,099.99, now $1,199.99 (+9%)
– **Asus Vivobook Pro 15 (N6506CU-PS97)** – Previously $1,399.99, now $1,499.99 (+7.1%)
– **Asus Vivobook 16 (X1607QA)** – Previously $749.99, now $799.99 (+6.7%)
– **Asus Vivobook 14 (X1407QA)** – Previously $699.99, now $749.99 (+7.1%)
Asus has stated that further price increases might occur moving forward due to the changing tariff conditions. “Regrettably, because things are continually evolving as we gain new insights, we don’t possess a finalized list,” an Asus spokesperson told *Mashable*. The models mentioned above demonstrate the price increases that have taken effect as of mid-March 2025.
### Gaming Laptops Also Impacted
The tariff-associated price hikes do not only affect Asus’ consumer products but also extend to its gaming lineup. The latest **ROG Flow Z13** gaming tablet has experienced a $100 increase across all variations. The **base model (GZ302EA-DS96)** is now priced at $2,099.99, up from its previous cost of $1,999.99.
### Asus’ Shift in Manufacturing
As reported by *PCMag*, Asus’ co-CEO SY Hsu recently suggested potential price increases in an earnings call, referring to the company’s plans to relocate manufacturing outside of China. This decision aims to circumvent U.S. tariffs, which Trump increased from 10% to 20% on March 4. Nevertheless, such a move incurs additional restructuring expenses.
### Sector-Wide Consequences
Asus ranks as the fifth-largest PC manufacturer, following Lenovo, HP, Dell, and Apple. The company is not alone in adjusting prices due to tariffs. Acer CEO Jason Chen indicated in February that Acer would increase laptop costs by 10% this month in response to the import tax. Acer, similar to Asus and HP, is also contemplating relocating production out of China to alleviate the impact of tariffs.
### Apple’s Competitive Edge
Interestingly, Apple’s most recent MacBook remains unaffected by these tariff-related price escalations. The company introduced its **M4-powered MacBook Air** on March 12 at a price point $100 lower than its predecessor released in early 2024, making it an increasingly appealing choice in the current market.