VidCon is a yearly gathering for video creators, especially those on YouTube, and this time Mashable is involved. Our reporters covering digital culture and shopping are at the Anaheim Convention Center to check out the leading panels and events — and to connect with as many creators as they can.

So, what’s popular among the influencers?

We kept an eye out for gadgets, tech accessories, cameras, and fashionable bags as we roamed the VidCon 2025 convention floor. Keep an eye out for our upcoming In My Bag series featuring more influencer-approved product suggestions.

In the meantime, here’s a rundown of all the tech items we spotted at VidCon 2025.

The influencer-approved selfie light

Have you come across the Alix Earle selfie light, or are you not in the know? TikTok influencer Alix Earle first highlighted this straightforward clip-on camera light in a 2022 video, and it has been an Amazon hit ever since. TikTok creator Sa Nguyen shared with Mashable that she counts on this powerful LED light to produce content for her 4.3 million followers, but you don’t have to be a TikTok “it girlie” to bask in the glow.

Additionally, it’s currently discounted.