**TL;DR:** The Newmowa 60-LED High-Power Selfie Light, popularly referred to as the Alix Earle light, is currently on Amazon at a 15% discount, priced at $25.49 for a limited period.

When creating content for Instagram, YouTube, or TikTok, the significance of adequate lighting becomes evident. Quality lighting can greatly elevate social media content, and the iPhone flash often falls short. This has contributed to the rising popularity of the Alix Earle clip-on selfie light among creators. It’s officially known as the Newmowa light and is available on Amazon.

Mashable journalists at VidCon 2025 have observed its widespread use among creators, including one with 4.3 million followers.

Previously priced at $29.99, this selfie light is now on sale for $25.49 with an available on-page coupon offering a 15% discount. By clipping the coupon on Amazon, the discount is applied automatically.

**Reasons YouTubers and TikTokers adore this light**

The Newmowa 60-LED High-Power Selfie Light surged in popularity in 2022 due to influencer Alix Earle, who featured it as a must-have Amazon item. The light instantly enhances photos and videos, with over 5,000 units sold monthly on Amazon.

This compact, clip-on device attaches to laptops or smartphones and showcases 60 high-intensity LED lights, delivering studio-quality lighting. Whether on a desk or bathroom counter, it provides a spotlight effect.

Factors contributing to its popularity include:
– Two integrated clips
– Three lighting modes
– Ten brightness levels
– Adjustable 90-degree angle
– Battery life exceeding 2 hours (135 minutes)

You can buy this clip-on selfie light on Amazon for $25.49.