Just tweeting the name Zohran Mamdani can quickly achieve 1000 likes.

This assertion has been validated, resulting in numerous viral posts. Zohran Mamdani, a Democratic candidate for mayor in New York City, has been at the center of online enthusiasm for months ahead of the Democratic primary set for Tuesday, June 24. From endorsements by influencers to “highly wearable” merchandise, Mamdani has spearheaded a digital campaign that has captivated attention and mobilized voters.

Mamdani, a 33-year-old democratic socialist, is the top challenger against Andrew Cuomo, the former governor of New York who resigned amid scandal in 2021 following accusations of sexual harassment. A poll that came out on Monday indicates Mamdani is ahead of Cuomo in a ranked-choice voting simulation, with Mamdani drawing an estimated 52 percent compared to Cuomo’s 48 percent. The poll, carried out by Emerson College Polling, PIX11, and The Hill, revealed that support for Mamdani surged over the past five months, climbing from 1 percent to 32 percent.

Throughout these five months, Mamdani’s presence has permeated social media platforms. New Yorkers will instantly recognize his campaign’s visuals: his name in blue-and-orange bubble letters; gritty, stylish video clips of him strolling through Manhattan on a sunny Friday evening; interviews while riding the subway; and TikTok addresses delivered in Bengali, Hindi, and Spanish, each garnering thousands of