Create Something Unique with the Lego Classic Brick Box — Currently Available at An All-Time Low Price Before Prime Day


**SAVE $17:** As of July 2, the LEGO Classic Creative Brick Box 10696 is available for just $17.99 (down from $34.99) — that’s a 49% discount ahead of Prime Day.

With Prime Day approaching, Amazon is already unleashing deals like confetti — and if you have an aspiring builder (or a nostalgic adult) in your life, this is one offer that’s definitely worth grabbing early.

Currently, the Lego Classic Medium Creative Brick Box (10696) is priced at just $17.99, its lowest price ever according to price tracking tool camelcamelcamel. That’s a 49% reduction from the usual $34.99 price tag. Essentially, if you’re in the mood to buy more, you can score two sets for nearly the price of one.

This isn’t merely a random collection of bricks, either. You’ll receive 484 pieces in 35 bright colors, including windows, wheels, eyes, and more — everything a child (or child-at-heart) needs to imagine trains, cars, tigers, or any other wild invention that springs to their mind. It even includes a green baseplate and a sturdy plastic storage box to help minimize cleanup chaos.

Aimed at ages 4 to 99, this is classic Lego at its finest: completely open-ended, creatively messy, and 100% screen-free. The set works seamlessly with all other Lego systems, making it easy to enhance any existing collection or serve as a launchpad for new builders.

In summary, whether you’re buying for a gift, getting ready for summer rainy days, or simply seeking a break from battery-operated toys, this is a wise choice. At under $20, deals like this are rare.

To keep updated on everything leading up to the significant event, take a look at our comprehensive guide to Amazon Prime Day 2025 — featuring key dates, what’s new this year, and the top early deals. For example, if you have a new Switch 2 at home, a charging dock for Nintendo Switch 2 controllers is currently priced at just $19, with free shipping included.