**SAVE $100:** As of July 3, the [Apple Watch Series 10](https://zdcs.link/QL86RX?pageview_type=RSS&template=article&module=content_body&element=offer&item=text-link&element_label=Apple%20Watch%20Series%2010&object_type=article&object_uuid=05rbrWoxee3GBu6om3almOy&short_url=QL86RX&u=https%3A%2F%2Fmashable.com%2Ffeeds%2Frss%2Fall) is now available for $299 on Amazon — reduced from its original price of $399. This represents a 25% savings off the retail cost.
If you’ve been waiting for an exceptional [Apple Watch bargain](https://mashable.com/article/early-prime-day-apple-watch-deals-2025), your wait has yielded results. The [Apple Watch Series 10 has decreased to $299 on Amazon](https://zdcs.link/QL86RX?pageview_type=RSS&template=article&module=content_body&element=offer&item=text-link&element_label=Apple%20Watch%20Series%2010%20has%20dropped%20to%20%24299%20at%20Amazon&object_type=article&object_uuid=05rbrWoxee3GBu6om3almOy&short_url=QL86RX&u=https%3A%2F%2Fmashable.com%2Ffeeds%2Frss%2Fall) as part of an early [Prime Day](https://mashable.com/category/prime-day) promotion — a significant 25% reduction from its standard price of $399, and as noted by price tracking site [camelcamelcamel](https://camelcamelcamel.com/product/B0DGHQ2QH6?context=search), this is the lowest price ever recorded.
Mashable’s Apple specialist [selected this deal](https://mashable.com/article/early-prime-day-apple-deals-2025) as the top highlight leading up to Prime Day 2025.
This standout choice showcases a rose gold aluminum casing complemented by a plum sport loop — chic, fashionable, and representing the best value available. Other models, such as the jet black version or the rose gold casing with a light blush sport band, are priced at $329, whereas the silver case paired with a denim sport band is listed at $319. Thus, the rose gold and plum combination emerges as your optimal choice — if you act swiftly.
In addition to its striking aesthetic, you’re receiving all the latest updates on the premium features that Apple’s wearables provide. The Series 10 features a 30% larger display, a slimmer and lighter casing, and ultra-quick charging that reaches 80% battery in only 30 minutes. It’s loaded with sophisticated health functionalities, including ECG monitoring, menstrual cycle tracking, and sleep apnea alerts via the innovative Vitals app.
Fitness enthusiasts will value more in-depth workout metrics, personalized activity rings, and measurements for water depth and temperature for swimmers. Naturally, all the essential Apple Watch features are present — messages, calls, Siri, Apple Pay, and seamless compatibility with your iPhone.
It’s also resistant to cracks and dust, and it’s carbon-neutral when used with selected bands.
Although we don’t classify the [Apple Watch Series 10](https://mashable.com/review/apple-watch-series-10) as an essential upgrade “if you already possess the Series 9”, we believe it’s a “great starting point” if you’re a first-time Apple Watch user.
If you want to know what to expect from Prime Day, explore our complete [Prime Day 2025 guide with all the details](https://mashable.com/article/amazon-prime-day-2025-everything-you-need-to-know). Additionally, check out our [noteworthy early discounts](https://mashable.com/article/best-early-prime-day-deals-2025).