Browsing through your Facebook Feed can be exasperating when encountering accounts that plagiarize content, impersonate individuals, and partake in imitation activities. Facebook is taking steps to tackle this dilemma. In April, Meta rolled out modifications to improve the Feed experience by curbing spammy strategies aimed at increasing views, attracting followers, and profiting inauthentically, which can distract from the scrolling experience. The platform declared intentions to restrict the reach or eliminate accounts engaged in such practices, while elevating those who contribute original content.

In a blog entry on Monday, Meta announced it took measures against 500,000 accounts involved in spammy behaviors during the initial half of 2025 by implementing actions such as demoting comments, lessening content distribution, and halting monetization. Moreover, 10 million profiles impersonating prominent content creators were eradicated.

Meta recognized the persistent challenge, pointing out that repetitive memes or videos frequently surface from accounts masquerading as the creator or from multiple spammy accounts, which degrades the experience and obstructs new voices. Going forward, accounts that regularly replicate others’ videos, photos, or text posts without appropriate alteration or attribution will lose access to Facebook’s monetization features and face diminished content distribution. Facebook will also reduce the visibility of duplicated videos to ensure original creators obtain the recognition they deserve. These modifications will be gradually implemented in the upcoming months.

To steer clear of being impacted by these new regulations, Facebook recommends posting original content, making significant adjustments, narrating a story, avoiding watermarks, and utilizing high-quality captions.