Today, every new television on the market is a smart TV, featuring an integrated interface to access popular streaming platforms. Nonetheless, many smart TVs fall short for streaming purposes. While they may support a majority of streaming services, their interfaces are frequently awkward, sluggish, and not intuitive. Moreover, some older smart TVs are unable to support newer applications like Peacock or Apple TV+, which can leave you disconnected from shows like *Severance*. Even when purchasing a new television, top streaming devices can significantly improve your viewing experience.
The streaming device landscape is saturated, with multiple choices advertising 4K quality and straightforward navigation. Unfortunately, technology companies often make promises they cannot keep. After thoroughly testing various streaming devices, it becomes evident that not all are created equal. Some deliver swift, cinema-quality visuals, while others are plagued by slow, ad-ridden interfaces.
I assessed leading options such as Apple TV, Roku, and Google TV to identify the optimal streaming device for your television.
**Roku vs. Apple TV — which is superior?**
Apple and Roku are the foremost names in streaming, leading to the question: is Roku or Apple TV better? The response is contingent on your personal preferences. Apple produces a single streaming device, the Apple TV, whereas Roku offers a wide range of devices and TVs.
Apple TV is user-friendly, swift, easy to navigate, provides breathtaking visuals, and boasts an ad-free home screen. Its remote features voice controls, and the apps synchronize with your TV to group shows on the home page. Once the costliest option, it has now been overtaken by the Amazon Fire TV Cube.
Although we favor Apple TV, Roku devices have their strengths. Roku matches Apple’s speed and offers clear visuals without lag. Despite Roku’s main page being more congested, it can be tailored for those who are meticulous about organization.
Roku’s lower price point gives it an advantage over Apple TV. The Roku 4K streaming stick retails for $49.99, which is less than half the cost of an Apple TV, while the premium Roku Ultra is $99.99, $30 less than an Apple TV. If staying within budget is a priority, Roku is a great option. For the ultimate streaming experience, opt for Apple TV.