Taylor Swift disclosed her forthcoming 12th studio album on Tuesday, igniting enthusiasm among her supporters. In a segment from her partner Travis Kelce’s New Heights podcast, she launched her new chapter, The Life of a Showgirl, by presenting a obscured vinyl from a custom suitcase. The announcement was strategically made at 12:12 a.m. on Aug. 12, corresponding with her 12th album, following The Tortured Poets Department which was released in April 2024.

“So, I wanted to show you something,” she conveys to Kelce and his co-host brother Jason Kelce in the video. “This is my brand new album, The Life of a Showgirl.”

On Monday, Swift teased the album on Instagram with a collection of images from her groundbreaking Eras Tour, captioned, “Thinking about when she said ‘See you next era…’ ❤️‍🔥” Each image showcases Swift in an orange outfit, which is now the signature color for The Life of a Showgirl.

Prepare to see a lot of orange in your social media feed. The Empire State Building, Swift’s social media profiles, and her website have adopted the album’s vibrant orange and greenish cyan aesthetic. Fans can preorder the vinyl, cassette, or CD formats, with deliveries before Oct. 13, although this is not the release date for The Life of a Showgirl, which is still to be revealed.

Billboard highlighted that Swift launched a Spotify playlist titled And, baby, that’s show business to complement Tuesday’s announcement. This playlist comprises 22 tracks from Swift’s earlier albums such as Red, 1989, and reputation, all produced by Max Martin and Shellback, suggesting their participation in The Life of a Showgirl.

As is customary with a new album launch, Swifties are on the lookout for clues. Some fans are connecting the dots between Swift’s remarks during the Eras Tour inviting Sabrina Carpenter onstage and Carpenter’s Instagram updates, indicating she might collaborate on the album.

It’s time for fans to assemble the hints. A solid starting point will be the complete New Heights episode, which airs on Wednesday at 7pm ET.

UPDATE: Aug. 12, 2025, 12:48 p.m. UTC Added Billboard’s astute observation regarding Taylor Swift’s new Spotify playlist.