Google revealed on Wednesday that Vids, a video-editing application, is now available at no cost for all Workspace users. Once a premium add-on, Vids will still require a fee for its newly introduced AI-driven features. Although it has been less recognized due to its prior price tag, Vids boasts 1 million active users each month. Its linkage with Google Drive is anticipated to enhance video editing efficiency for many individuals.

Google’s video offerings can be perplexing, so here’s a quick summary: Google Flow is an AI-enhanced tool for cinematic creators, Vids serves as a work-centric video solution with AI capabilities via Gemini, and Google Veo 3 underpins all of Google’s AI video technologies. While Vids is now complimentary for Workspace users, the main highlight is the incorporation of AI features for business, enterprise, and premium AI plans.

The notable new AI feature in Vids allows the transformation of images into brief, 8-second videos complete with audio. Users can upload a product image or company picture and generate animated segments with embedded sound using a textual prompt. Another feature includes AI avatars that can present messages from uploaded scripts, beneficial for training videos or demonstrations. Finally, a utility to refine transcriptions by eliminating filler terms and awkward pauses will assist in optimizing video recording.

As AI integration becomes increasingly prevalent, these enhancements to Vids are designed to simplify the work routine for users.