SAVE 13%: Starting from Sept. 1, the 65-inch Sony Bravia 3 4K Smart TV can be purchased for $698 at Amazon, reflecting a 13% reduction and saving you around $102 from its standard price of $799.99.

Labor Day weekend presents a perfect chance to upgrade your entertainment setup ahead of the upcoming fall movie releases and holiday gaming events. If you’re in the market for a new screen, Amazon is offering an enticing limited-time deal on a television tailored for gamers.

As of Sept. 1, the 65-inch Sony Bravia 3 4K Smart TV is listed for $698 at Amazon, providing you with a 13% discount and saving approximately $102 from its usual list price of $799.99.

This offer also includes a free “Deluxe Delivery and Unpack” service from Amazon. For a limited time, they will bring the TV to your selected room, unpack it, and dispose of the packaging at no cost (a service usually priced at $29.99). Additionally, there is a “Television Unpacking and Haul Away” service available for $69.99 if you wish for them to take your old television away.

This TV is ideal for PlayStation 5 users, featuring unique functionalities like Auto HDR Tone Mapping and Auto Genre Picture Mode that automatically enhance picture quality for PS5 content. Even if gaming is not your thing, the Bravia 3 delivers a stunning picture with its 4K HDR Processor X1 and Triluminos Pro technology, offering over a billion precise colors. It also supports Dolby Vision and Dolby Atmos for a more immersive cinematic experience.

Regarding smart features, the TV runs on Google TV, providing access to thousands of applications and Google Assistant for voice commands. It also comes with the SONY PICTURES CORE app, which offers movie credits for some of the latest films.