Creators frequently seek to direct their audience to YouTube due to its financial advantages. The platform, operated by Google, has distributed over $100 billion to creators, artists, and media organizations in the last four years, as indicated during the Made on YouTube event. “We didn’t merely create a platform. We developed an economy,” remarked YouTube CEO Neal Mohan.

The number of creator positions has surged 7.5 times in recent years, and numerous young individuals regard being a creator as an appealing profession. YouTube has played a pivotal role in shaping the contemporary creator economy.

Although being a sought-after creator is lucrative on any platform, YouTube is deemed the most profitable regarding direct view-to-payment conversion. An increasing number of creators are generating income from viewers watching YouTube on conventional TV sets instead of mobile devices. The count of YouTube channels making over $100,000 from television screens rose by 45% year over year.

YouTube has diversified beyond just streamers, even airing NFL games, a significant cultural product in the U.S., with positive outcomes. For those aspiring to thrive as creators, YouTube continues to be an exceptionally profitable platform.