The rivalry in AI-generated videos has grown more fierce with the recent arrivals of OpenAI’s Sora 2 and Google’s Veo 3, while Snapchat is working to keep pace. On Wednesday, Snapchat revealed that its Imagine AI lens, which was first introduced in September for paying subscribers, will now be accessible for free to all users in the U.S. Imagine AI allows users to produce AI-generated content just by entering a prompt.

In a video example from Snapchat’s press release, a woman plays a practical joke on her colleague with a video of her work station and the prompt, “The ceiling is leaking water all over her desk.” The AI produces an image that aligns with the description.

**How to utilize Snapchat’s Imagine AI lens**

**Total Time:** 3 mins

**What You Require:**
– iPhone
– Snapchat app

**Step 1: Find the Imagine Lens**
– Search for it in your lens carousel or look it up.

**Step 2: Modify your prompt**
– Utilize pre-existing prompt suggestions or tap the caption to create your own.

**Step 3: Generate your Snap**
– The AI creates a video corresponding to your prompt, which you can share just like any other Snap.

Imagine Lens is currently free for all users in the U.S., and Snapchat is “starting to roll it out” to users in Great Britain, Canada, and Australia.