Anyone who has recently participated in online shopping has likely observed the transformation — Black Friday 2025 is here.
This shopping event, more accurately described as a mega-event, witnesses retailers providing discounts throughout November and into early December. The days of braving the cold outside your nearest Target during the late-night hours of Thanksgiving are behind us. The sheer volume of savings accessible online during Black Friday and Cyber Week is unmatched by any other sale.
Although the potential discounts are significant, it can be an overwhelming influx of information for anyone to absorb. That is why our squad of shopping specialists is diligently compiling the finest deals and why we have developed this guide to everything you should be aware of regarding Black Friday 2025. You may also want to explore our guide to the best Black Friday deals so far.
When does Black Friday 2025 fall?
The official date for Black Friday is Friday, Nov. 28. Nonetheless, most retailers’ promotions are active both before and after the actual date. Here are some key retailer sales we are monitoring this year:
Amazon: Amazon’s Black Friday sale initiates on Thursday, Nov. 20, and wraps up on Monday, Dec. 1.
Best Buy: In-stores and online from Thursday, Nov. 20 to Friday, Nov. 29.
Walmart: Online only from Tuesday, Nov. 25 to Thursday, Nov. 27; online and in stores from Friday, Nov. 28 to Sunday, Nov. 30; online only for Cyber Monday on Dec. 1.
How long do Black Friday promotions continue?
Although Black Friday deals commence weeks in advance, most promotions conclude with Cyber Monday, which this year falls on Monday, Dec. 1. Traditionally, some deals may extend into Tuesday (and sometimes throughout Cyber Week), but if that happens, we will keep tabs on any discounts in our ongoing deals coverage.
What offers will be available on Black Friday?
While the scheduling of Black Friday has changed, the essence remains constant. If you’re on the lookout for tech gadgets, appliances, home and kitchen products, or even automobiles, Black Friday is likely your prime opportunity for shopping. In technology, we particularly suggest purchasing TVs, laptops, headphones, Apple products, Amazon devices, and robot vacuums during this phase.
You’re likely to encounter almost everything on sale during this shopping holiday: we have also seen a plethora of outdoor equipment, Legos and toys, gaming consoles, stocking stuffers, and reusable water bottles marked down in previous years.
Specifically, anticipate significant savings on:
QLED and OLED TVs from Samsung, Sony, LG, Hisense, TCL, and Fire TV
Apple MacBooks, iPads, and AirPods
Power stations from Jackery, Anker, and Bluetti
Vacuums from Dyson, iRobot, Eufy, Roborock, Dreame, and Bissell
Amazon devices, including Echo speakers, Eero Wi-Fi extenders, Ring, and Blink cameras
Kindles, e-readers, and books
Video games, gaming laptops, and gaming console bundles
Fitness tech from Oura, Garmin, Whoop, and Fitbit
Flagship headphones and earbuds from Bose, Sony, Beats, JBL, and Apple
Household necessities
Designer apparel and accessories
Skincare, beauty, and grooming items
Kitchen appliances
The best early Black Friday offers so far
Most official Black Friday promotions have yet to commence, but the spirit of the season is alive with early Black Friday offers we’ve encountered. Here are some of the top selections:
Best headphones deal: Bose QuietComfort Ultra headphones – $298 at Amazon (Save $131)
Best Apple deal: Apple Watch Series 11 (GPS, 42mm) – $349.99 at Amazon (Save $49.01)
Best robot vacuum deal: Narwal Freo Z10 Ultra – $799.99 at Amazon (Save $500)
Best kitchen deal: Ninja Slushi – $269.99 at Amazon (Save $100)
Best Kindle deal: Like-New Amazon Kindle Paperwhite – $106.99 at Amazon (Save $37.00)
Best laptop deal: Lenovo Flex 5i Chromebook Plus – $349 at Best Buy (Save $250)
Best power station deal: Jackery Explorer 2000 v2 – $699 at Amazon (Save $800)
Best TV deal: Hisense 65-inch U6 Mini LED QLED 4K TV – $547.99 at Amazon (Save $300)
Check out 60+ of our favored early Black Friday deals here.
Do any stores honor price matching for Black Friday deals?
Short answer: not really, or at least, not against one another. Long answer: Earlier this year, Target discontinued its price-matching policy, which previously allowed customers to match prices from competitors’ stock at the time of purchase or within 14 days. Target was the only retailer with an official price-matching policy last Black Friday.
This year, Target maintains its holiday price match policy, which allows