What do you think about Hallmark films?

Hallmark, as anticipated, generates mixed feelings. Yet, what may surprise you is that Hallmark transcends being merely a TV network or a greeting card brand…it’s an influential force. A genuine sensation. Hallmark Cards has had a presence in the television sector since 1951! In 2024, Hallmark Channel emerged as the leading cable entertainment network. Hallmark Mystery — its distinct channel — stood third among women aged 18+ in Q4. Hallmark also encompasses a convention…and a CRUISE.

No matter your stance on Hallmark films, you probably aren’t aware of the narrative behind the immense success of these movies. Video producer Matt Fornwald leads us through a captivating examination of (primarily) every 2025 Hallmark holiday film to unveil the recipe that draws countless viewers to Hallmark holiday movies annually.

If you wish to delve deeper, check out the full video on YouTube.