Every year, the internet produces a fresh array of slang, shifting as swiftly as the trends that fuel it. 2025 is no different, introducing new viral phrases that have rapidly become shorthand for diverse elements of online culture.

These expressions are far more than mere words; they serve as imaginative manifestations of identity in the constantly evolving digital landscape. Whether you’re engaging on TikTok, Twitch, or keeping up with the latest meme, these terms have taken center stage in discussions among Gen Z and Gen Alpha this year.

Prepare yourself as we explore the slang that has characterized 2025. You’ll soon hear these expressions everywhere.

**Aura farming**

Aura farming pertains to nurturing an entrancing energy that attracts others. It’s about establishing a vibe potent enough that people are instinctively drawn to you. Whether it’s confidence, allure, or presence, aura farming is often utilized to enhance one’s reputation and sway.

Emerging from a meme in 2024, it reached its zenith this year. A stellar illustration is Sung Jinwoo from *Solo Leveling*, who exemplifies aura farming by increasing his power and presence.

**Cook, cooking, cooked**

“Let me cook” signifies that someone is about to display their talents or impress with a novel idea. It’s akin to saying, “Observe what I can accomplish.” Conversely, if someone declares they’re “cooked,” it implies they’re fatigued or out of alternatives. It stands in contrast to “let me cook,” denoting capitulation.

**Fanum tax**

This whimsical expression originated from Twitch streamer Fanum, referring to taking a bite of someone else’s food without permission. It has broadened to depict various relationships and trends, frequently used with irony.

**Clock it**

“Clock it” denotes the act of paying attention to something significant, such as a forecast or a surprise. It serves as a trendy way of saying, “I told you.”

**Clock that tea**

This phrase signifies recognizing exciting gossip or drama prior to others. It merges “clock,” which means to observe, with “tea,” representing gossip. It’s prevalent in queer vernacular, particularly in drag and ballroom contexts.

**Ate, chewed, nibbled**

When something “eats,” it’s flawless, leaving no room for improvement. “She chewed” and “she nibbled” are variations suggesting something noteworthy but not perfect. These expressions stemmed from LGBTQ+ ballroom culture.

**Bop**

“Bop” once referred to a catchy tune but has now come to signify a promiscuous individual or a sexual act. It’s employed within the sex work community as a means to navigate content moderation.

**Mewing**

Initially a method for adjusting the jawline, “mewing” has morphed into an excuse for teenage boys to evade classroom participation, claiming they’re too engaged in mewing.

**Mogger**

A “mogger” is someone who effortlessly eclipses others in appearance. The term is widely embraced in online circles centered around looks, such as “looksmaxxing.”

**Gooning**

“Gooning” describes a kink involving prolonged masturbation leading to a trance-like experience. It’s used in the queer community to express deep obsession or emotional surrender.

**6-7**

“6-7” is a nonsensical term originating from TikTok, derived from a rap song. It’s utilized as a playful expression, lacking any literal interpretation, often just for amusement.

**W**

“W” symbolizes a win, utilized to celebrate a triumphant moment or viewpoint. Its counterpart is “L,” indicating loss. Both expressions are commonly found in meme and stan culture.

**Lock in**

To “lock in” signifies concentrating intensely, often applied in gaming and sports contexts. In 2025, it’s extensively used to energize friends before any task demanding resolve.