For an extended period, deception has been a concern on Facebook and Instagram. Currently, the organization behind these social platforms is taking measures against fraudsters by rolling out a variety of new AI-driven instruments and forming partnerships with law enforcement.

Meta indicates that it eliminated over 159 million fraudulent advertisements in 2025 and eradicated 10.9 million accounts on Facebook and Instagram associated with criminal schemes. The company also worked alongside the FBI, the Department of Justice, and the Royal Thai Police in a disruption initiative, resulting in the shutdown of more than 150,000 accounts and 21 arrests.

New functionalities being rolled out across Meta’s applications encompass real-time alerts on Facebook regarding dubious friend requests, a WhatsApp notification system for possibly deceptive device-linking attempts, and an advanced Messenger scam-identification feature that utilizes AI to evaluate chat behaviors and alert users before they fall victim to fraud.

No fresh safeguards were introduced for Instagram, which has also encountered security challenges, such as a recent increase in password reset notifications.

Meta is also set to enforce advertiser verification in its most at-risk advertising categories, aspiring for verified advertisers to make up 90% of ad revenue by the conclusion of 2026, up from the current 70%.

This announcement arrives as Meta faces scrutiny on another front. CEO Mark Zuckerberg testified in a Los Angeles courtroom this week to defend the company against allegations that its platforms are designed to ensnare children for profit.

Depending on one’s viewpoint, Tuesday’s disclosure might be interpreted as a sincere initiative to improve safety or as a calculated strategy for reputation management.