**TikTok Now Allows Direct Sharing of Music from Apple Music and Spotify**
TikTok has rolled out a fresh feature enabling users to share music directly from Apple Music and Spotify on the platform. Unveiled on Thursday, the “Share to TikTok” option lets users share songs, podcasts, or audiobooks directly from these well-known music streaming services to TikTok.
When you share a track or album on Spotify or Apple Music, you will now notice the choice to “Share to TikTok.” From this point, you can post the song straight to your TikTok feed, utilizing features like Photo Mode or the green screen for your personal commentary, or transmit it via TikTok DMs to friends. If shared through DMs, tapping on the song will open it in either Apple Music or Spotify.
Nevertheless, other prominent streaming services such as Amazon Music, Tidal, and YouTube Music were not referenced in the announcement.
This latest feature enhances TikTok’s “Add to Music App” function, which was introduced last November. This option permits users to easily add a track playing in a TikTok video directly to their preferred music streaming service with just one tap.
“Today’s debut of ‘Share to TikTok’ is a further indication of our persistent dedication to facilitating music discovery and promoting artists in collaboration with music streaming platforms,” stated Ole Obermann, TikTok’s global head of music business development. He mentioned that the “Add to Music App” capability has already enabled hundreds of millions of track saves and billions of streams on partner platforms, with “Share to TikTok” set to bolster music promotion further on the platform.
However, sharing tunes to TikTok’s feed might not always be a seamless process due to differing licensing agreements between TikTok and major record labels. For example, in May, TikTok and Universal Music Group (UMG) reached an agreement to reinstate UMG’s artists on the platform after the label had previously withdrawn its entire catalog. Warner Music Group (WMG) and Sony Music Entertainment each have their own agreements with TikTok.
Independent labels encounter distinct challenges. TikTok’s licensing arrangement with the National Music Publishers’ Association (NMPA), which advocates for many independent labels, lapsed in April, and the NMPA opted not to renew it. In addition, Merlin, a nonprofit organization representing indie labels, has threatened to withdraw a large portion of its catalog from TikTok.
While sharing music via TikTok DMs appears relatively straightforward, posting songs to the feed may prove more intricate because of these licensing complications.
This announcement follows closely after TikTok revealed its plans to terminate its music streaming service, TikTok Music, by November. The service, which was launched in Brazil and Indonesia in July of last year, never expanded to the U.S.