As cuffing season reaches its high point and 2024 comes to an end, Tinder has unveiled its yearly **Year in Swipe** report, providing a look into dating trends from the past year and forecasts for 2025. The famous dating platform’s evaluation reveals how individuals are approaching contemporary romance and what the future may have in store for the dating scene.
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### Tinder’s Dating Trends for 2024
This year, specific buzzwords and actions prevailed in Tinder bios. The term “pickleball” saw the most significant surge, with a 148% increase, followed by “freak” (+118%), likely indicating users wanting to “match their freak” inspired by cultural influences. The term “deserve” completed the top three with a 95% growth in usage.
Regarding communication preferences, a majority of users indicated they prefer to connect “better in person,” followed by being a “big-time texter,” “phone caller,” and “bad texter.” Video chats ranked at the bottom of the list.
Concerning styles of love—similar to the idea of love languages—the top five were:
1. Spending time together
2. Physical affection
3. Thoughtful gestures
4. Compliments
5. Gift-giving
Moreover, the fastest-growing emojis in Tinder profiles were the pink bow, cloud, backpack, palm tree, and owl, highlighting a blend of playfulness and uniqueness.
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### 2025 Predictions: The Future of Dating
#### Singles Are “Loud Looking”
The expression “Looking for…” was the most frequently mentioned bio phrase in 2024, indicating a trend towards intentionality. Although Tinder has a reputation as a hookup platform, its **Green Flags study** found that 53% of men and 68% of women are aiming for romantic relationships.
#### Manifesting “Kiss-met” Love
The practice of manifestation is gaining popularity among younger singles, with nearly 20% of individuals aged 18-30 using vision boards to draw in their ideal partners for 2025. Tinder has introduced an in-app vision board feature, enabling users to picture and share their romantic aspirations. The app anticipates that singles will embrace spontaneity and veer away from strict dating “rules” in the upcoming year.
#### The Growth of “Micro-Connecting”
Tinder predicts an increase in “nano-ships” and “micro-connections”—small but significant interactions such as morning texts or brief eye contact with strangers. While these may appear minor, similar patterns were noted in Bumble’s 2025 dating predictions, indicating a wider cultural transition towards cherishing smaller, everyday connections.
#### Optimizing Dating Roster
A quarter of singles are choosing to pursue fewer but more significant connections to sustain their enthusiasm for dating. This inclination matches forecasts made during the pandemic, which hinted that daters would become more purposeful and concentrate on more profound relationships. Friends are also having a more substantial influence on dating choices, with 60% of singles seeking counsel from their social networks and nearly 20% requesting friends to screen potential matches on social media. Astrology also plays a role in dating decisions, with 40% of singles indicating that astrological forecasts will influence their romantic choices in 2025. Virgos, Geminis, Leos, Scorpios, and Sagittariuses were the top “liked” zodiac signs in 2024.
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### What Singles Desire in 2025
Almost 45% of singles are in search of a “Golden Retriever” type of partner—someone who is loyal, friendly, energetic, and positive. Other top priorities include:
– Trustworthiness (40%)
– Physical appeal (35%)
– Shared principles (31%)
– Emotional availability (30%)
– Shared interests (28%)
Conversely, the most significant deal-breakers are:
– Poor hygiene (50%)
– Impoliteness (44%)
– Excessive talk about an ex (34%)
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### A More Purposeful Approach to Dating
“Singles are leaning into intentionality in their dating experiences—being clear about their desires and refusing to settle,” stated Tinder CMO Melissa Hobley. “These trends are centered on empowering choice—whether it’s assertively expressing your needs while Loud Looking, enjoying unexpected moments through Kiss-mets, or discovering significance in micro-connections with Nano-ships.”
As we approach 2025, it is evident that singles are focusing on authenticity, positivity, and meaningful connections in their quest for love. Whether it’s through vision boards, astrological guidance, or emphasizing quality over quantity, the dating landscape is adapting to fulfill the requirements of a more intentional generation.