**Pornhub’s 2024 Year in Review: Key Trends and Insights**

Pornhub has unveiled its yearly Year in Review, presenting an in-depth examination of the platform’s most prominent trends and user behaviors from the past year. As the adult industry navigates challenges such as the proposed **Project 2025**, which may impose a pornography ban, these findings are particularly pertinent. Here’s an overview of the key political, cultural, and generational trends noted on the site in 2024.

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### **Pornhub and Politics**

This year’s analysis emerges following the contentious 2024 U.S. election, which has resonated throughout the adult industry. While certain performers back Donald Trump, a considerable number express unease regarding his presidency, especially concerning the possible introduction of **Project 2025**. This agenda for Trump’s second term includes a suggested ban on pornography, eliciting concern from industry professionals.

Although a national ban has not yet come to fruition, several U.S. states have passed **age-verification laws**, mandating users to submit identification to access websites featuring explicit material. In light of this, Pornhub has blocked access in states like **Texas**, **Indiana**, and **Kentucky**, complicating access for residents. Consequently, this year’s representation of the most sought-after searches by state appears altered, with these restricted areas shaded out.

Nevertheless, the U.S. continues to lead as the primary source of traffic to Pornhub, significantly outpacing other nations. Although the large population contributes, the immense number of visits is striking. Collectively, the top 20 nations encompass 79.2% of Pornhub’s daily traffic. Notably, in terms of time spent on the platform, **Mexico** and the **Netherlands** slightly surpass the U.S.

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### **Shifts in Viewing Habits**

Despite the U.S. leading in traffic, the average duration spent on Pornhub globally has decreased by 29 seconds this year. This drop is significantly influenced by younger demographics: users aged 18-24 spend 76 seconds less on the site than the average. Whether this signifies a change in interests or increased competition from alternative platforms is still uncertain.

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### **Women on Pornhub**

Women continue to represent a substantial segment of Pornhub’s viewership, constituting 38% of global visitors—up from 36% last year. On average, women spend 17 seconds longer on the platform than their male counterparts.

In certain regions, female engagement is especially prominent. For instance, in the **Philippines**, the female audience outnumbers males on Pornhub. In the U.S., women account for 29% of the site’s visitors, a figure that has remained steady over the years. Women show a particular interest in videos featuring **scissoring**, **cunnilingus**, and solo male performers, patterns that echo previous years.

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### **Generational Viewing Preferences**

Generational distinctions in viewing behaviors remain pronounced. For example, **boomers** are 36% more inclined than younger generations to engage with **strap-on** content and 32% more likely to view **gangbang** videos. Interestingly, **trans porn**, which was a notable trend among boomers last year, did not resurface this time.

Conversely, **Gen Z** audiences are propelling a significant increase in vertical video consumption, exhibiting a 392% higher propensity for this format compared to older cohorts.

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### **Top Trends on Pornhub in 2024**

Here are the highlight trends identified by Pornhub this year:

1. **Demure and Modest Content**
Searches for “demure” rose by 133%, while “mindful pleasure” increased by 112%. This indicates a burgeoning interest in more understated and adorable content.

2. **Tradwives and Mormon Fantasies**
The emergence of tradwife culture, spurred by programs like *The Secret Lives of Mormon Wives* and TikTok trends, has resulted in a spike in relevant searches. Terms such as “traditional wife” (+34%), “tradwife” (+72%), and “Mormon threesome” (+122%) experienced considerable growth.

3. **Coworker Fantasies**
Workplace-themed content gained popularity, with searches for “coworker” (+92%), “workplace fantasy” (+57%), and “office affair” (+25%) signaling a rekindled interest in office-related themes.

4. **Olympics-Inspired Searches**
The **2024 Paris Olympics** incited searches for terms like “sex olympics,” “nude olympics,” and “athlete.” France, which hosted the events, also ranked second in Pornhub traffic this year.

5. **Hentai and Anime**
Animated adult content continues to rise in popularity, with searches for “realistic animated” material increasing by 78%.

6. **Hawk