Samsung is poised to introduce a groundbreaking, AI-driven refrigerator at **CES 2025**, the yearly technology exhibition taking place in Las Vegas. The company made the announcement via a [press release](https://news.samsung.com/global/samsung-unveils-new-refrigerators-with-innovative-ai-hybrid-cooling-technology-at-ces-2025), indicating that the new appliance will incorporate what it refers to as **AI Hybrid Cooling technology**. This state-of-the-art system aims to predict temperature variations—like those that occur when groceries are placed inside—and sustain optimal cooling settings.

### How It Operates
Samsung elaborated that the AI Hybrid Cooling system merges a high-efficiency compressor with a **Peltier module**, which is a semiconductor device that cools by taking advantage of temperature shifts induced by electric current. This hybrid method enables the refrigerator to operate much like a hybrid vehicle, engaging both power sources only when required to enhance efficiency.

> “The addition of the Peltier module allows the refrigerator to function like a hybrid car, utilizing both power sources concurrently only when necessary to effectively cool the interior of the fridge,” Samsung noted in its press release.

### The Aim: Fresher Produce, Reduced Energy Consumption
The main aim of this novel technology is to develop a more energy-efficient refrigerator that preserves food freshness for an extended period. “Given that refrigerators operate 24/7, we focused significantly on crafting a cooling mechanism that substantially boosts energy efficiency for users,” mentioned Jeong Seung Moon, head of Samsung’s R&D team for digital appliances.

Although this is not a refrigerator with a [ChatGPT-like assistant](https://mashable.com/article/openai-plan-to-make-chatgpt-everything-app), Samsung’s emphasis lies on tangible advantages: lowering energy usage and enhancing food longevity.

For an exclusive look at what else to anticipate at CES 2025, refer to Mashable’s [preview guide](https://mashable.com/article/ces-2025-preview-what-to-expect).