Not every offering at [CES](https://mashable.com/article/ces-2025-highlights) must represent a revolutionary technological breakthrough. Occasionally, a straightforward, low-tech approach can creatively reinvent a common issue and enhance it effectively.
Consider the *Intake*, for example.
During CES’ Showstoppers event, where emerging companies present their newest inventions, Mashable came across *Intake*, touted as the “one and only magnetic nasal dilator.” It was impossible to overlook—numerous attendees sported small black strips across their noses. Unsurprisingly, our curiosity prompted us to take a closer look.
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The idea behind *Intake* is simple: it aims to enhance your breathing. Whether facing nasal obstruction or a breathing-related condition, *Intake* provides an external method to improve airflow.
Here’s how it functions: the user attaches two small adhesive magnets to each side of their nostrils. Next, a curved black band—*Intake*—is positioned across the nose, connecting to the magnets.
And that’s all there is to it. Once secured, you’ll immediately notice the difference. The device gently opens your nasal passages just enough to boost airflow without any noticeable tugging sensation. That minor modification can significantly impact your breathing.
The best feature? It’s comfortable. In fact, after some time, you might even forget that you’re wearing it. The band is reusable, while the adhesive magnetic strips must be replaced after every use.
*Intake* provides a starter kit available for $49.99, with magnet refills starting around $20. If you want to find out more, visit their website [here](https://www.intakebreathing.com/).
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At times, innovation need not be extravagant or intricate. With *Intake*, a basic concept has evolved into a useful tool that simplifies the act of breathing just a bit more.