### TikTok Is Taking Shots at Millennial Burger Places—and It’s On Point

Whether you know it or not, it’s likely you’ve dined at a quintessential millennial-themed burger restaurant. As TikTok has recently highlighted, these eateries have some clear identifiers: reclaimed timber, metal stools, truffle fries, $25 burgers, and menus featuring sections dubbed “shareables” and “handhelds.”

#### The TikTok Phenomenon

Recently, TikTok users have had a blast ridiculing these trendy burger establishments. It all kicked off when individuals began to notice that this type of dining experience adheres to a very particular formula.

One significant spark for the trend was Kyle Gordon, a well-known TikToker famous for his parody tracks—such as the viral sensation [“Planet of the Bass.”](https://www.youtube.com/watch?v=-HQ-X1TP6EM) He recently launched a humorous millennial anthem that closely resembles Fun.’s “We Are Young.” The song quickly became the preferred background music for videos highlighting the oddities of these burger spots.

#### What Characterizes a Millennial Burger Establishment?

The TikToks have comically captured the ambiance and style of these eateries. Here are some notable characteristics:

– Exorbitantly priced burgers, frequently presented on brioche buns with an overwhelming variety of toppings.
– A chalkboard displaying craft beers or daily features.
– A menu laced with “edgy” yet harmless phrases, such as “kick-ass.”
– Decor that fuses weathered wood with raw metal.
– Truffle fries served in miniature fryer containers.
– Menu sections labeled “handhelds,” “shareables,” and “sweet treats.”
– A backstory about how the eatery came to be by “two guys with a dream.”

#### A Trend That Resonates

Despite the humor, this trend is all in jest. After all, many of us have dined in one of these venues—and let’s face it, we’ll likely return. Because no matter how much we joke about it, we’re still ready to spend $23 on a “Kickass, Fire It Up” burger.