**Teleperformance Implements AI to Conceal Call Center Dialects**

Teleperformance SE, the leading call center operator globally, has rolled out a novel AI-enabled solution to mask the fact that customer support inquiries are addressed in India. This innovation is being utilized for support services related to well-known devices such as the iPhone and Samsung Galaxy.

As per a recent **[Bloomberg article](https://www.bloomberg.com/news/articles/2025-02-27/teleperformance-uses-ai-to-neutralize-workers-indian-accents?accessToken=eyJhbGciOiJIUzI1NiIsInR5cCI6IkpXVCJ9.eyJzb3VyY2UiOiJTdWJzY3JpYmVyR2lmdGVkQXJ0aWNsZSIsImlhdCI6MTc0MDY3NjI4NSwiZXhwIjoxNzQxMjgxMDg1LCJhcnRpY2xlSWQiOiJTU0NISlRUMEcxS1cwMCIsImJjb25uZWN0SWQiOiIzMkI3NjREMjRGNDQ0OTEyQjE0Mzc1OTA4ODY4N0FFNiJ9.hyLZIJReGa_Z5PGsaosgOWHpqKSMGLVlewY4GTpalRo&leadSource=uverify%20wall)**, Teleperformance has invested $13 million in Sanas, an AI firm dedicated to “mitigating accent-based bias.” The company’s solution can “neutralize” accents, allowing call center representatives to sound more neutral to callers.

“When you have an Indian representative on the line, it can sometimes be challenging to hear or comprehend,” stated Teleperformance Deputy Chief Executive Officer Thomas Mackenbrock in an interview with Bloomberg. He clarified that the AI tool can adjust an agent’s accent in real time with “no latency.”

At present, Sanas’ accent-neutralizing technology specifically targets Indian and Filipino accents, with intentions to broaden its reach to other areas, including Latin America. Moreover, the AI system features a background noise cancellation capability to remove ambient sounds that could disclose an agent’s location.

In addition to accent alteration, Teleperformance is also harnessing AI for various other tasks, such as transcribing calls and onboarding new staff. The company has revealed plans to invest an extra $104 million in AI advancements.