Apple has officially introduced its newest **MacBook Air**, now equipped with the **M4 chip**.

### A Reduced Price and a Fresh Color

One of the most notable surprises is the **reduced starting price**—the new **M4 MacBook Air** begins at **$999**, which is **$100 lower** than earlier versions. In addition, Apple has unveiled a **new sky blue color**, alongside the current **midnight, starlight, and silver** choices.

### Enhanced Performance and AI Features

With the power of the **M4 chip**, Apple asserts that the new MacBook Air is **twice as fast** as the **M1 MacBook Air**. It also boosts **AI-related tasks**, enabling functionalities like **Apple Intelligence** and **ChatGPT**.

Other notable features include:
– **12MP Center Stage camera**
– **16GB of RAM**
– **13-inch and 15-inch display options**

### A Busy Month for Apple

This launch represents Apple’s **third significant product rollout** in recent weeks. A fortnight ago, the company launched the **iPhone 16e**, an affordable variant of the iPhone series featuring the **A18 chip**.

Just yesterday, Apple revealed a new **iPad Air with an M3 chip**, keeping the same cost as the prior **M2 iPad Air**. While it lacks the latest M4 chip, it still offers impressive performance.

### Pricing and Availability

The **13-inch M4 MacBook Air** starts at **$999**, whereas the **15-inch version** is set at **$1,199**. **Preorders commence today**, with official availability beginning on **March 12**.

With these latest launches, Apple seems to be concentrating on **robust performance at more attractive prices**—a pleasing shift for consumers.