### Digg Is Making a Comeback—With a Fresh Perspective
Do you recall **Digg**?
In 2006, the bookmarking and social media site was among the most favored platforms online. Yet, as **Reddit, YouTube, Facebook, and Instagram** rose to fame, Digg slowly slipped into the background. Now, **Kevin Rose and Alexis Ohanian** are reviving it—with a new strategy designed to tackle the challenges of contemporary social media.
#### A Fresh Perspective for Online Communities
“The online social environment feels more challenging than ever,” said **Justin Mezzell**, the new CEO of Digg, during an interview with the **Associated Press**. “Connecting has become increasingly difficult, and platforms seem more isolated. If there was ever a genuine town square of the internet, it has been significantly dismantled.”
In response, Digg is welcoming a blend of **nostalgia and innovation**—with a significant emphasis on **AI**.
“By merging Ohanian and Rose’s experiences with Reddit and Digg along with the latest advancements in AI, we intend to establish an online environment centered around humanity and social interaction,” the company mentioned in a **press release**.
#### Reflecting on Digg’s Past
Initially launched in **2004**, Digg was a trailblazer in online voting systems, implementing the **up-vote and down-vote** features that are now commonplace across the web. However, internal disputes and a **censorship scandal**—where a faction known as the “Digg Patriots” targeted left-oriented users—resulted in the elimination of the voting system. This estranged users, many of whom switched to **Reddit**, causing Digg’s downturn. Eventually, the platform was sold off in parts in **2012**.
Now, Rose and Ohanian are committed to **reviving it—improved than before**.
#### AI and Human Connection Intersect
“Online communities flourish when there’s harmony between technology and human discretion,” remarked Ohanian. “We’re reintroducing Digg to rectify that harmony. AI should manage the backend tasks, while individuals concentrate on their strengths—creating, connecting, and fostering communities. No one desires to invest their time battling spam or moderating content. They wish to engage meaningfully. I’m fully invested in this new phase.”
The **relaunch announcement** occurred during **SXSW** on **March 5**, amidst a livestream of the revived **Diggnation podcast**. The reaction has been overwhelmingly positive, with fans sharing their enthusiasm about the platform’s return.
*”The world is facing its challenges right now, but having Diggnation back is one of the most delightful surprises of 2025!”* one user remarked.
*”This was so incredibly awesome. I can’t believe they’re truly back!”* another added.
#### How to Get Early Access
Digg isn’t operational just yet, but you can **sign up for early access** when invites become available by visiting [Digg’s website](https://reboot.digg.com/).
With a refreshed emphasis on **community, AI, and genuine engagement**, Digg’s resurgence could signal a new chapter for social media. Will it thrive where other platforms have faltered? Only time will reveal.