If you’re a creator looking to earn substantial income on YouTube, you might want to think about selling chocolate instead. Just look at MrBeast—his chocolate venture generated $20 million in profit last year.

Jimmy Donaldson, known widely as MrBeast, has ventured well beyond YouTube. The 26-year-old millionaire has leveraged his vast online audience—**372 million YouTube subscribers** and **66.5 million Instagram followers**—into a thriving business empire. One of his most notable projects is **Feastables**, a chocolate brand operated by his company, Beast Industries. According to **Bloomberg**, Feastables achieved **$250 million in sales** and more than **$20 million in profit** last year. Quite impressive for a side project!

On the other hand, MrBeast’s media-related business, encompassing his YouTube channel and reality show, generated similar income—but reportedly **incurred losses nearing $80 million** during the same timeframe.

As **Casey Lewis pointed out in her newsletter *After School***, YouTube creators are grappling with increasing production expenses as they try to meet the demands of a television-oriented audience. Nonetheless, platform payments and brand partnerships haven’t risen correspondingly. While this financial pressure may not affect MrBeast to the same extent, it underscores a wider trend: **marketing products—such as chocolate—could prove more lucrative than depending solely on social media earnings**.

Or perhaps, people just have a deep fondness for chocolate.