President Donald Trump is capitalizing on the cryptocurrency surge, and now major tech companies are preparing to make a comeback in the digital currency realm.
Meta, the tech powerhouse formerly recognized as Facebook, is said to be revisiting its cryptocurrency goals. According to a recent report from Fortune, the corporation is investigating the launch of a stablecoin to facilitate payments on its social media platforms, including Instagram.
Leading this renewed initiative is Meta’s Vice President of Product, Giner Baker. With a fintech background and a current role on the board of the Stellar Development Foundation, Baker is reportedly at the forefront of this effort. Earlier this year, Meta engaged in discussions with several crypto infrastructure companies, indicating serious intent to re-enter the cryptocurrency sector.
The focus of Meta’s updated crypto strategy seems to revolve around a stablecoin—a kind of cryptocurrency aimed at maintaining a steady value—that would serve to compensate content creators across its platforms.
A Look Back at Meta’s Crypto Journey
Meta’s fascination with cryptocurrency is not a recent development. In 2019, when it was still known as Facebook, the company introduced an ambitious blockchain initiative centered on a stablecoin named Libra. The proposal also included plans for a digital wallet and a new blockchain ecosystem.
Stablecoins are designed to provide a more secure and stable alternative to traditional cryptocurrencies like Bitcoin or meme coins. However, even stablecoins have encountered obstacles, as demonstrated by the collapse of TerraUSD in 2022.
Facebook’s Libra initiative faced immediate regulatory backlash. Then-President Trump was among its most vocal detractors, openly criticizing the project and cryptocurrencies in general. Despite the opposition, Facebook continued forward, rebranding the project as Diem in late 2020.
By early 2022, however, Meta seemed to withdraw from the endeavor amid increasing regulatory scrutiny. The wider crypto market also suffered that year, with numerous significant tokens and companies failing. By mid-2022, Meta officially wound down the last vestiges of its cryptocurrency operations.
A Changed Landscape in 2025
Fast forward to 2025, and the cryptocurrency landscape has transformed significantly.
President Trump, now serving his second term, has notably altered his views on digital currency. Earlier this year, he launched his own meme coin, $TRUMP, which has already accrued hundreds of millions of dollars in revenue through transaction fees.
One of Trump’s cryptocurrency initiatives, World Liberty Financial, also unveiled a stablecoin known as USD1. The project recently obtained a $2 billion investment from a firm based in Abu Dhabi.
Meanwhile, U.S. lawmakers and regulators under Trump’s administration have adopted a more lenient approach to cryptocurrency, even as concerns mount over potential conflicts of interest and corruption linked to the president’s financial stakes in the industry.
With the regulatory environment becoming more favorable and crypto experiencing another surge, Meta seems poised to make a comeback—this time with a more concentrated and potentially profitable strategy centered on stablecoins and creator remuneration.
In summary, the cryptocurrency gold rush is re-emerging, and Meta is strategically positioning itself to be a significant contender in the upcoming wave.