If you’re a huge admirer of Google’s AI tools—like, really huge—a new premium subscription has been created just for you.

At its Google I/O keynote and in a recent blog entry, Google unveiled a fresh AI subscription tier tailored for power users: Google AI Ultra. Crafted for professionals and dedicated AI enthusiasts, this elite plan is now accessible in the U.S. and comes with a significant price of $250 per month. Yes, you heard correctly—$250 each month, which is $50 higher than OpenAI’s ChatGPT Pro subscription.

While numerous professionals are already subscribed to services such as Google Workspace, this represents a notable advancement into high-end AI offerings for individual users. If $250 appears excessive, Google provides a more budget-friendly choice: Google AI Pro, available at $19.99 each month.

So, what do you receive for that expense?

Participants in Google AI Ultra enjoy an array of premium features, including the highest usage limits, entry to Google’s most sophisticated AI models, and a substantial 30TB of cloud storage. The plan also grants complete access to Gemini, Google’s AI assistant, along with early access to innovative tools like Veo 3, a video generation model.

Additional benefits encompass Flow, Google’s latest AI-enhanced filmmaking tool, and Whisk, which enables users to produce AI-generated images based on other images as prompts. Ultra subscribers will also be among the first to experience Gemini’s integration with the Chrome browser and Project Mariner, Google’s newest agentic AI system.

As a bonus, the subscription comes with a free YouTube Premium membership—ideal for those desiring an ad-free watching experience.

Currently, Google AI Ultra is solely available in the United States, but the company states it intends to broaden the service to additional countries soon.