Google Introduces Gemini AI to Chrome Amid Ongoing Antitrust Investigation

Google has officially incorporated its Gemini AI into the Chrome browser, broadening its range of AI-fueled features across nearly all of its offerings. The announcement was made during the company’s annual developer conference, Google I/O, as part of its larger initiative into generative AI.

With Gemini now integrated into Chrome, users will have the ability to engage with web content in innovative ways—such as inquiring about information on a webpage or navigating to pertinent sites—all within the browser. This represents a significant advancement in Google’s vision for an AI-enhanced browsing experience.

However, access to Gemini in Chrome will not be available to everyone. The feature is exclusively available to subscribers of Google’s AI Pro and AI Ultra plans, which are priced at $20 and $250 per month, respectively. It will be accessible for Chrome users on both Windows and macOS platforms.

This deployment occurs at a time when Google is experiencing increased legal scrutiny. The company is currently in the remedial phase of a significant antitrust lawsuit initiated by the U.S. Department of Justice. A court has already determined that Google exploited its dominance in the browser market—especially through Chrome—in anti-competitive manners. One potential outcome of the case could be that Google is required to divest Chrome completely. Should that occur, OpenAI has indicated interest in acquiring the browser, potentially altering its future with even greater AI integration.

In addition to the Chrome incorporation, Google also presented several other Gemini-related updates at I/O. These encompass Gemini Live—a real-time AI assistant available for free on Android and iOS—and Flow, a novel AI-driven video creation tool aimed at simplifying filmmaking.

As Google persists in its commitment to AI, the integration of Gemini into Chrome indicates a major transformation in how users may engage with the web in the upcoming future.