I’ve been evaluating dating applications for Mashable for three years now, and Pure emerges as one of the most distinctive and creative platforms I have encountered. It’s straightforward about sexual intentions yet steers clear of the usual NSFW advertisements and off-putting messages.

In contrast to conventional dating apps, Pure promotes authenticity without disclosing your complete identity. Rather than sharing an entire life narrative, it poses the question, “What if you shared nothing at all?”

It’s tailored for individuals fed up with trivial conversations, aiming for connections grounded in unfiltered desires, which can be specified. It’s ideal for virtual interaction, casual encounters, and meeting like-minded people without any judgment.

While it may appear to be just another hookup application, Pure’s evolution in 2025 aims at fostering a supportive environment for Gen Z and female users who prioritize safety, consent, and privacy. Its functionalities are carefully considered, and the engaging interface promotes openness.

I experimented with Pure for four weeks using a brief bio, three pictures, and a handful of “Turn-ons,” and I was taken aback by the outcomes. Here’s a comprehensive account of my journey with Pure, from registration to connecting with others.

Initiating Pure: The first 60 seconds

After downloading the application, you log in using your Apple or Google account. While Facebook is an alternative, it’s less highlighted. A disclaimer notes, “You must be at least 18 years old!” although age confirmation occurs later.

You select your gender from three alternatives: I am a man, I am a woman, I am non-binary. After that, you indicate your sexuality, choosing from options like heterosexual, bisexual, lesbian, queer, and asexual. Playful, Salvador Dalí-inspired artworks accompany the selections.

The sign-up procedure on Pure is swift and uncomplicated.

3 photos and 350 characters to express yourself

Once you’ve defined your identity, the application inquires about what you’re seeking: Casual, Long-term, Virtual, Non-monogamy, Anything but dull. It doesn’t explicitly ask if you desire men, women, or non-binary individuals, assuming your sexuality choice covers that.

You input your birthdate for age verification, confirm your age, and can choose to conceal it from your profile. Next, you fill in your height (optional to hide), spoken languages, relationship status, and upload three images. The last stage involves your bio, which is restricted to 350 characters. Once completed, you’re in!

Pure’s verification is stricter in the UK, necessitating a face scan for age estimation, with a government ID scan if the results are inconclusive.

Following the basics, the profile configuration continues with additional personal information like your height, languages, and photos.

Anonymity, ‘Turn-Ons,’ and ‘Devil‘s Bones’

Pure’s primary feature is anonymity; it never requests your name. The experience is constructed around anonymity, enabling connections without disclosing your public identity.

The “Devil’s Bones” feature allows you to engage in random voice or text chats with strangers, functioning exclusively in an anonymous context.

You can specify your ”Turn-Ons” in categories such as “Foreplay,” “Communication,” and “Gamergasm,” with selections ranging from cuddles to wax play. Progressive options like “been to therapy” and “dry dating” are part of the mix.

You manage your persona, deciding whether to conceal or reveal photo albums.

Anonymity vs. safety: How Pure balances both

Anonymity introduces catfishing dangers, but Pure employs clever features to mitigate this. The Photo Verification Badge affirms users’ authenticity through a private face scan.

Verification isn’t mandatory, so you can ask for a live photo from a match for in-the-moment verification. Pure also lets you govern explicit content, advertisement visibility, and profile concealment.

How matching functions on a 24-hour timeline

Connections on Pure initiate with your “ad,” which you can modify or conceal. Posting an ad uncovers a Feed of users based on location and preferences. Filters comprise age and “Turn-ons,” with markers for experienced or new users.

Likes and matches have a 24-hour expiration, akin to Bumble. Paid features like unopened Instant Chats persist until accepted. You can deactivate the timer for ongoing conversations, preserving anonymity with random aliases.

Chats are private, preventing screenshots and permitting history deletion. Exiting a chat requires you to select a reason, which is shared with your partner.

So, what’s the cost of Pure?

Pure is complimentary for women, while men and non-binary users must subscribe for complete access.

For Men and Non-Binary Users

Basic subscriptions commence at about $6.67 monthly (billed annually). Premium subscription pricing is roughly:

$13.49 weekly
$29.99 monthly
$99.99 yearly
Features encompass Unlimited Likes, Dating without Borders, Smart Likes, Filter All Likes, and Blocklist management. The “King of the Hill” feature elevates ads to the top of the feed.

For Women (Pure Queen Subscription)

Though free, women can choose the “Pure Queen” subscription for added features like Smart Likes, Filter All Likes, and Blocklist management, plus:

Incognito Mode: Browse confidentially,