Livestreams are frequently unpredictable, contributing to their allure; however, this unpredictability may dissuade cautious brands from endorsing streams on platforms such as Twitch, Kick, or YouTube. An innovative AI product launching today seeks to alleviate advertiser apprehensions by eliminating ads when livestreams stray from anticipated content.

LiveGuard, created by NexTide Media, assesses words flagged by advertisers by taking into account context, language, subjects, tone, and emotion. Following this evaluation, the AI determines whether the content is suitable or objectionable, and if it falls into the latter category, it removes brand references from the stream.

As stated by NexTide, “Brands can completely define their boundaries, opting to exclude or permit categories like NSFW discussions, political themes, profanity, or other delicate subjects, thus having total authority over where and how their campaigns are showcased.”

LiveGuard stands out because it functions live and in real-time, enabling prompt decisions. Minecraft streamer JeromeASF commended the patent-pending AI solution, expressing, “LiveGuard provides creators and advertisers the assurance to collaborate securely, safeguarding the live experience without hindering creativity.”

Nextide, emphasizing live media advertising, asserts its services have been utilized by State Farm, the NFL, and the BET Awards.

Livestreams have a track record of going awry, with an entire Reddit page dedicated to live blunders. Even Elon Musk faced a livestream gaffe in August when he “rage quit” after being subjected to cyberbullying.