AI-generated advertisements are now prepared for general audiences. During the NBA finals last Wednesday, viewers may have caught a glimpse of a commercial showcasing a shirtless older gentleman with an American flag, a farmer surrounded by eggs, an extraterrestrial enjoying beer, and a woman dressed in a pink tracksuit operating a Zamboni. This advertisement, produced using generative AI, cost merely $2,000 and was completed in two days, as per YouTuber and filmmaker PJ Ace. The ad promoted Kalshi, a platform facilitating real-money trades on actual events. It featured AI characters demonstrating their support for the Oklahoma City Thunder or Indiana Pacers in the championship while wagering on occurrences like egg prices. Kalshi confirmed that the advertisement was created with Veo 3, Google’s AI video generator. Thanks to Veo 3, the production of cost-effective and captivating videos is enticing to advertisers. Meta is set to streamline ad production using AI by the following year, according to the Wall Street Journal.

A spokesperson for Kalshi indicated that they initially did not intend to pursue an AI video but chose to do so after receiving exorbitant estimates from production firms. The ad required rapid scene transitions due to Veo 3’s 8-second clip constraint. PJ Ace detailed on X how he crafted the ad, mentioning that Kalshi requested a segment about wagering on markets, including the NBA Finals. He targeted a creative direction, affirming that “crazy people doing crazy things” effectively represented the brand. In a description on YouTube, Ace remarked that Kalshi aimed for the wildest NBA Finals commercial imaginable and anticipated high-dopamine Veo 3 videos to become a trend in advertising by 2025.

Ace drafted a script featuring outrageous characters and exchanges, utilizing Gemini and ChatGPT for ideation, and produced 300–400 clips to yield 15 applicable ones. The commercial’s cost was 95 percent lower than conventional advertisements. With over 15 years in directing, Ace contends that while certain brands might invest more for quality, the future of advertising lies in small teams generating viral content on a weekly basis at reduced expenses.