Navigating an online ecosystem saturated with AI-generated videos is becoming progressively more difficult, as much of it is crafted to overwhelm the digital attention marketplace. Film aficionados may soon encounter this in cinemas! The Wall Street Journal disclosed a project named Critterz, supported by OpenAI, which seeks to produce a feature-length film mainly utilizing generative artificial intelligence. This film centers on forest animals embarking on a journey. The precise production method remains unspecified, but the WSJ indicated that humans wrote the script, with human artists employing AI tools to create footage.

The attraction of Critterz, as highlighted in the WSJ piece, stems from lower costs and faster production times, a typical benefit of AI-generated “art” due to its cost-effectiveness and rapidity. Although AI video technology is striking, it has at times produced peculiar or eerie results in commercial environments. Nevertheless, the emphasis appears to be on profitability rather than delivering a significant human experience.

AI represents a considerable threat to the film industry. Warner Bros. Discovery, Disney, and Universal have taken legal action against the AI video generation tool Midjourney for copyright violation. Recently, an Amazon-supported AI company revealed intentions to recreate missing minutes of an Orson Welles film, which upset the director’s estate.

OpenAI’s Critterz is the most ambitious effort yet to supplant human filmmaking with AI. The WSJ reported that the team intends to premiere the film at the Cannes Film Festival in May, providing a preview of the future of cinema in merely a few months.

Disclosure: Ziff Davis, the parent company of Mashable, initiated a lawsuit against OpenAI in April, claiming copyright infringement in the training and operation of its AI systems.