In a shift from last year’s jargon-laden format, Google chose an alternative style for its annual Made by Google event.
This year’s gathering, held in New York, adopted a late-night show atmosphere, reminiscent of an unconventional episode of The Tonight Show, featuring Jimmy Fallon discussing with celebrities and Google executives about the latest Pixel series and smart gadgets. It resembled more of a variety show than a conventional keynote, although the hardware unveilings continued to steal the spotlight.
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Apart from hardware, Google also highlighted its Gemini AI features, now integrated into every new Pixel device. With enhanced camera functionalities, real-time translation, and live call support, AI is at the core of Google’s smartphone approach.
Whether you are keen on the new handsets, Google’s foldable plans, or considering an upgrade to the Watch 4, we’ve gathered all the announcements from the event.
Announcement of the Pixel 10 Lineup
Credit: Joe Maldonado/Mashable
The standard Pixel 10 serves as the most readily available option in Google’s 2025 series, yet it is far from being basic. It is powered by the new Tensor G5 chip, delivering the same AI-focused features as its larger variants, including Gemini Live and enhanced on-device translation.
The 6.3-inch display is brighter and smoother compared to the Pixel 9, and the improved dual-camera system provides superior low-light performance and more intelligent computational photography driven by Google’s machine learning.
Introduction of the Pixel 10 Pro, featuring specifications and pricing
The Pixel 10 Pro elevates the experience with a brighter 6.3-inch OLED screen, refined materials, and a premier triple-lens camera array. It includes wide, ultra-wide, and a new 5x telephoto lens, establishing itself as Google’s photography flagship.
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Fueled by the Tensor G5, it employs Google’s latest AI features, from Gemini Live to context-aware camera tips that can instantly edit or enhance your photos. It’s optimized