Amazon Prime Day is on the horizon, presenting both prospects and dangers for Prime members. The advantage is that Amazon Prime members can access a multitude of discounts. However, scammers are also focusing on this event to take advantage of shoppers.

Recently, Amazon warned customers about a phishing scam. The alert emphasized an uptick in fraudulent emails concerning Amazon Prime subscriptions. These messages misleadingly assert that the Prime subscription will renew at an unexpected cost and may incorporate personal information to appear credible. They may also contain a “cancel subscription” button that directs users to a phony Amazon login page.

The Better Business Bureau’s scam database indicates similar scams, with instances of counterfeit emails requesting customers to update their payment details for membership renewal, even for those who do not hold a Prime subscription. Mashable is inquiring further with Amazon and will provide updates as they come.

Scams tend to spike during Amazon’s Prime Day, which this year lasts four days. Marijus Briedis, CTO of NordVPN, remarked that significant shopping occasions like Prime Day are ideal targets for cybercriminals. The excitement and urgency experienced by shoppers can leave them susceptible to scams.

NordVPN has discovered over 120,000 harmful websites impersonating Amazon recently, primarily phishing sites designed to extract personal information.

Shoppers should remain vigilant during Prime Day. Amazon recommends confirming Prime membership via its mobile app or directly on Amazon.com. Customers should also keep an eye on bank statements for unauthorized charges if they click on questionable links. Suggested practices include activating two-factor authentication and reviewing messages from Amazon in the Message Center. Any suspicious activity can be reported on Amazon’s support page.