SAVE $800: As of June 17, the 42-inch LG C4 OLED TV is available for purchase at Amazon for $699.99 — marking a historic low price. While the listing indicates a 19% discount, when compared to the TV’s initial MSRP of $1,499.99, the savings exceed 50%.

There are those who enjoy their living rooms and those who prefer their bedrooms. If you are part of the latter, much of your television viewing or gaming likely occurs in the bedroom — making it essential not to compromise on a low-quality, uninspiring TV, even if size is a consideration. The 42-inch variant of LG’s acclaimed C4 OLED TV would make an excellent choice for a bedroom setup, now offered at a record-low price of $699.99 on Amazon. This price rivals Prime Day discounts, even with the iconic summer event still three weeks away.

However, there’s a significant aspect of this deal that Amazon isn’t disclosing: The 42-inch C4 was originally priced at $1,499.99 upon its release in March 2024, not the $866.99 MSRP presented in Amazon’s listing. LG’s official website continues to reflect the price of $1,499.99 without any discount. Inflated sticker prices, which can make deals appear less favorable than they truly are, are typically associated with Walmart, but here we are.

Even though the C4 is no longer LG’s latest flagship OLED, it remains one of the top OLED TVs available. Its self-lit pixels achieve stunning 100% color volume alongside deep, true blacks, resulting in exceptional contrast that remains effective even in well-lit environments. (Typically, it’s in bright settings where QLEDs outperform OLEDs.) Gamers weighing a choice between the C3 and C4 should certainly seize this chance to select the C4. It raises the refresh rate to 144Hz, surpassing the C3’s 120Hz. Should you be anticipating owning a Switch 2 (or plan to later), a high-end gaming television like the C4 will be essential to fully appreciate its capabilities.