Amazon has revealed that Prime Day 2025 will take place from July 8 to July 11, making it the first instance of the event lasting four days. This extension from the standard 48-hour timeframe may relate to the occasion’s tenth anniversary or current market dynamics. The event is set to commence on Tuesday, July 8, right after the Fourth of July weekend, typically kicking off at 3 a.m. ET. Most offers will be available exclusively to Prime members, who also enjoy benefits like free shipping and access to Prime Video. Non-members have the option to sign up for a free trial to take advantage of these offers. Prime memberships are priced at $14.99 per month, or $7.49 for students. The extended Prime Day is anticipated to present more deals and alleviate the urgency of time-sensitive purchases, even though lightning deals will still have restricted availability. Prime Day bargains may also begin early and extend past the official dates, akin to Black Friday.