Apple allegedly seeks assistance from OpenAI or Anthropic to rescue Siri


Apple might forgo its ambitions to create its own AI model for Siri and could opt to collaborate with OpenAI or Anthropic instead. According to Bloomberg’s Mark Gurman, Apple has contemplated utilizing ChatGPT or Claude to enhance Siri and has requested these companies to adapt versions of their models on Apple’s cloud infrastructure for evaluation. These conversations are currently in the preliminary phase, and Apple’s initiative to develop its own LLM for Siri, referred to internally as LLM Siri, continues.

Should Apple choose to outsource a Siri LLM, it would represent a significant concession for the company, which has faced reported challenges in evolving and enhancing Siri to meet contemporary standards. Apple remained inactive during the initial genAI surge sparked by ChatGPT. Even prior to ChatGPT’s arrival, Siri frequently frustrated users. As a trailblazer in voice assistants, Siri had substantial potential to dominate the market with voice-driven functionalities. Nonetheless, users are still anticipating the anticipated Siri overhaul from the 2024 WWDC.

Since that time, Apple has been said to encounter difficulties in modifying the current Siri framework to match voice functionalities from OpenAI, Google, and Anthropic. The AI team is now reportedly developing an LLM from the ground up, resulting in delays. The Siri update has been deferred as Apple formulates a strategy, targeting a spring 2026 rollout, although this schedule may be jeopardized according to the report.