Apple has no plans to develop its own version of Google.

It’s uncertain if there was significant demand for such a decision, but those who were hoping for it received disappointing news this week. As per a report from [Reuters](https://www.reuters.com/technology/apple-seeks-defend-googles-billion-dollar-payments-search-case-2024-12-24/), Apple submitted a federal court declaration in Washington, D.C., on Monday. [MacRumors](https://www.macrumors.com/2024/12/24/apple-explains-why-it-wont-make-search-engine/) emphasized key points from the filing, particularly comments from Eddy Cue, Apple’s senior VP of services, outlining the reasons for the company’s lack of interest in creating its own search engine. Cue listed four primary reasons:

1. **It would incur excessive costs.**
2. **The growth of AI in search has rendered the industry increasingly volatile.**
3. **Creating a search engine would involve selling targeted ads, which contradicts Apple’s privacy-centric policies.**
4. **Apple lacks the staff and resources essential for developing a search engine.**

Moreover, a very practical reason for Apple’s decision not to pursue this avenue is that Google compensates Apple a substantial amount to keep it as the default search engine on Safari. Cue disclosed that Google paid Apple around $20 billion in 2022 alone for this agreement.

This collaboration has attracted attention from the federal government, which claims it breaches U.S. antitrust regulations. Apple’s court declaration was filed to seek permission for its representatives to testify when the antitrust trial kicks off in April.

In the end, while Apple has provided several justifications for not creating its own search engine, the financial advantages of sustaining the existing partnership with Google likely supersede all other factors.

For additional Apple news, check out reports indicating that the company is [developing a smart doorbell with Face ID](https://mashable.com/article/apple-working-on-smart-doorbell-with-face-id).