Apple Event 2025: Expected Product Reveals Today, Highlighting iPhone 17


A wave of Apple news is anticipated within the next few hours.

The Apple Event slated for 1 p.m. ET today is expected to highlight a series of remarkable announcements, including the iPhone 17.

We all look forward to updates regarding the iPhone 17 at the event, but what additional revelations will Apple unveil? Let’s explore the forthcoming Apple products on the horizon.

SEE ALSO: Apple Event 2025 live blog: Every remarkable announcement, including iPhone 17

Naturally, let’s begin with the iPhone itself.

iPhone 17 lineup

Typically, this event centers around hardware. The new iPhones will operate on iOS 26, likely launching concurrently with the devices. Apple has previously outlined what sets iOS 26 apart at WWDC earlier this year, but what about the gadgets it’s tailored for?

Based on various leaks and speculations, four iPhone 17 models are set to debut this year:

– iPhone 17
– iPhone 17 Pro
– iPhone 17 Pro Max
– iPhone 17 Air (official name not confirmed)

Three of these will be recognizable to those tracking iPhone advancements over the years, but the Air stands out as a new model replacing the Plus version.

Speculations indicate that the iPhone 17 Air will be the most slender iPhone ever, measuring between 5 and 6mm in thickness, featuring a large display close to 6.5 inches. However, this new form factor might come with trade-offs, such as having only one 48MP rear camera lens and a smaller battery.

Leaks suggest the new iPhones will boast a 24MP selfie camera, an upgrade from the previous 12MP variant. Both the base model and the Air are projected to have 120Hz displays, bringing Apple in line with other manufacturers. Additionally, new software features exclusive to the latest phones are expected.

The new iPhones will operate on iOS 26 at launch. This release brings forth a new “Liquid Glass” visual language, causing app icons and UI elements to look like liquid glass. The Messages app has undergone a significant redesign, particularly for group chats, allowing for custom backgrounds and polls.

The revamped Photos app may represent the most noteworthy change, streamlined into two tabs: “Library” and “Collections,” simplifying the organization of photos and videos.

New Apple Watches

Apple typically presents an Apple Watch update during this event, and this year is no different.

As reported by Bloomberg, a new Apple Watch Ultra 3 model will be introduced, featuring 5G support, a new processor, and satellite text messaging capabilities for outdoor enthusiasts. A standard Apple Watch Series 11 and possibly a new Apple Watch SE model are also anticipated, though significant upgrades over past models remain uncertain.

Recent leaks indicate that the new Apple Watch models may not showcase remarkable performance increases, which could disappoint those eager to upgrade, but it could save money by waiting for larger enhancements next year.

New AirPods?

The likelihood of a new AirPods Pro 3 at the September Apple event exists.

The previous AirPods Pro refresh occurred two years ago, implying it might be time for an upgrade. Bloomberg mentioned a potential redesign for the Pro model this year, possibly including new health features like in-ear heart rate monitoring and temperature detection.

A recent slip in Apple’s iOS 26 public beta hinted that AirPods might soon offer real-time language translation features. This capability may be compatible with earlier models of AirPods, but it could be exclusive to iPhone 17 models.

New Apple products we don’t expect to see yet

Everything mentioned above is likely to be revealed. However, not all upcoming Apple products are anticipated to make an appearance.

The heavily speculated foldable iPhone is not ready for launch yet, with reports suggesting a debut in 2026 at the earliest. There have been no concrete rumors regarding new MacBooks, which typically have distinct announcement events.

It would be unexpected to hear about the rumored new HomePod, despite heightened speculation recently. A new HomePod and a new Apple TV might be introduced later in 2025.