Apple is exploring new methods to gain income from its Maps application, as reported by *Bloomberg’s* Mark Gurman.

In his recent examination, Gurman reveals that Apple aims to broaden its advertising initiatives across its services. Sources mention that in a recent all-hands gathering, the Maps team deliberated on various monetization tactics. The company has previously investigated the possibility of implementing search-based advertisements within Maps.

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If actualized, this could imply that when users inquire about businesses or dining options, the leading results may not always be the most pertinent to their location or desires. Rather, they might be businesses that have compensated for elevated visibility in search outcomes.

Apple has already incorporated advertisements into other applications, such as Apple News and Stocks. Gurman notes that this strategy corresponds with Apple’s wider initiative in advertising, especially as the company enhances its involvement in live sports.

It is still uncertain why Apple is vigorously seeking additional revenue channels for its services sector, particularly after the division achieved a record-setting [$26.3 billion in revenue in 2024](https://www.hollywoodreporter.com/business/business-news/apple-reports-earnings-quarter-services-revenue-hits-26-3b-1236122975/). Nonetheless, from a commercial standpoint, increased revenue is always advantageous.

While specific information on how advertisements will be blended into Maps remains undisclosed, this transition implies Apple is progressively intent on reshaping its ecosystem into a more ad-centric business model.