Shoppers made substantial purchases during Black Friday and Cyber Monday. In spite of notable economic worries for U.S. consumers, spending soared to unprecedented heights. Online expenditure reached a high of $11.8 billion on Black Friday, as reported by NBC News, referencing Adobe Analytics. The same organization estimated that $6.4 billion was spent online on Thanksgiving Day and an additional $11.8 billion throughout the weekend. On Cyber Monday, U.S. consumers spent around $14.25 billion online, according to Adobe via Reuters. This totals the online expenditure from Black Friday through Cyber Monday to roughly $44.2 billion.

Regarding in-store shopping, the National Retail Federation (NRF) informed Reuters that 129.5 million shoppers made purchases in person, marking a 3 percent rise from the previous year. The NRF discovered that the average spend per shopper this year was $337.86, an increase from $315.56 in 2024.

It seems that consumers were keen to shop this year, probably in pursuit of excellent bargains.