Bumble has unveiled an in-app dating advice center featuring insights from relationship and dating professionals. Renowned for its “women initiate contact” strategy, the app has encountered obstacles lately. Last year, Bumble revamped its “first move” feature with Opening Moves, enabling men to send messages to women first, a modification prompted by user responses regarding dating app fatigue. At the start of 2025, Bumble’s founder and former CEO, Whitney Wolfe Herd, declared her return to oversee the app. Last month, Bumble announced a 30% workforce reduction, underscoring the effects of persistent dating app fatigue.

Currently, Bumble is debuting 20 exclusive pieces of advice from specialists Jillian Turecki, Shan Boodram, and Kier Gaines, which include articles and videos. A screenshot shared with Mashable indicates that the hub will showcase content in a manner reminiscent of Instagram stories, addressing topics such as authenticity on the app, transitioning from the app to in-person interactions, self-acceptance, first dates, and building connections with others. Bumble’s press release refers to this initiative as a “broader evolution in Bumble’s approach — integrating technology with human insight.”

As daters communicate their eagerness to meet face-to-face yet grapple with how to achieve this, Bumble’s emphasis on the “human” element of dating is well-timed. This strategy sets Bumble apart as dating apps increasingly replicate each other’s functionalities. In a time where dating apps are adopting more AI features, human experts could be crucial for engaging users. Jillian Turecki shared her excitement about collaborating with Bumble on the Dating Advice Hub, remarking, “Dating should be exciting, not exhausting, and with the right support, it really can be.”