Lego is preparing to unveil its offerings at this year’s CES. The famous Danish toy brand will host its inaugural CES press conference in Las Vegas next week. While CES usually focuses on technology like computer chips, electric vehicles, and AI, what Lego will disclose remains uncertain. The press conference is planned for 1 p.m. on Monday, Jan. 5. We will update this article with a livestream link if one becomes available or cover the highlights from the conference to the best of our ability.

As for what Lego may showcase, it’s hard to forecast. The company is active in several sectors, including those related to technology. A new Lego Batman video game is on the verge of release, alongside a partnership with F1 to develop a Lego car. Anticipate surprises.

At the very least, it is expected to be more engaging than the typical lineup of AI-focused stock portfolio applications presented at CES each year.