There’s a new phenomenon on TikTok, and it’s a rather grim one. The white rabbit TikTok phenomenon emphasizes life’s unforeseen changes. It showcases clips such as a ballet performer followed by a mishap, a marriage followed by a separation, or a feline pursuing a laser pointer followed by a dead battery. These clips are frequently accompanied by the sound of a ticking clock along with gentle piano melodies. Almost 180,000 videos have been produced utilizing this audio, featuring captions like “the day prior to the rabbit getting me,” “48 hours before that pesky rabbit got me,” or merely “that darn white rabbit.” Occasionally, the consequences are depicted, but often they are not. This phenomenon alludes to the white rabbit in Alice’s Adventures in Wonderland, recognized for turning everything upside down.