**Dell Introduces Redesigned AI-Enhanced PC Range at CES 2025**

The memorable catchphrase “Dude, you’re getting a Dell” is set to gain a fresh interpretation.

At CES 2025, Dell revealed a significant revamp of its PC offerings, presenting a new AI-enhanced collection that includes upgraded hardware, novel designs, and a more straightforward naming convention. The updated portfolio is now categorized into three clear segments: Dell, Dell Pro, and Dell Pro Max, each tailored to meet varying user demands—from daily use to business efficiency and high-performance needs.

### A Streamlined Strategy for PC Shopping

Dell’s new nomenclature replaces the well-known Inspiron, XPS, Latitude, and Precision brands that have existed since the 1990s. The intention is to simplify what is often a perplexing experience when purchasing a PC. Each category is further split into three subcategories: Base models for beginners, Plus models for enhanced performance, and Premium models for superior design and mobility.

This initiative follows a 2024 consumer survey indicating that 74% of respondents abandoned purchases due to feeling swamped by choices. By unifying its branding, Dell seeks to facilitate the process of selecting the ideal device for consumers.

The new Dell series is set to launch in the first half of 2025, initially featuring a selection of laptops. Although Dell did not have a presence at CES this year, hands-on demonstrations are anticipated shortly.

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### **Dell: Everyday Multitasking Made Simple**

The Dell category targets everyday users who need dependable devices for work, education, and leisure. These products are the modern iterations of the Inspiron line, with the Dell Base and Dell Plus models providing affordable, entry-level options, while the Dell Premium model carries forward the elegant design and advanced features of the discontinued XPS series.

The first batch of Dell devices will include four Plus-tier laptops driven by Intel Core Ultra Series 2 processors. These laptops showcase a slimmer profile and up to 39% increased battery life compared to previous Inspiron models. The lineup features:

– **Dell 14 Plus** ($1,099+)
– **Dell 14 Plus 2-in-1** ($999+)
– **Dell 16 Plus** ($1,149+)
– **Dell 16 Plus 2-in-1** ($999+)

All four models are scheduled to start shipping on February 18, 2025. Additionally, Dell intends to broaden this category later in the year with AMD and Qualcomm Snapdragon-powered options, along with more Base and Premium models.

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### **Dell Pro: Business-Class Effectiveness**

The Dell Pro lineup is crafted as the company’s premier offering for business users, succeeding the Latitude series. These laptops are lightweight, sturdy, and engineered for high-level productivity. Importantly, Dell Pro models come with modular USB-C ports that can be replaced if damaged—a first in the business laptop sector.

The flagship Premium tier features the **Dell Pro 13 Premium** and **Dell Pro 14 Premium**, which represent the thinnest and lightest business laptops ever produced by Dell. Weighing in at just 2.36 pounds, they are even lighter than Apple’s 13-inch MacBook Air. These models are also equipped with a dual-fan thermal system for quieter operation, Core Ultra Series 2 processors for enhanced performance, and up to 21.5 hours of battery life. The Dell Pro 14 Premium introduces an OLED display, marking a first for commercial laptops.

The Dell Pro Premium models will be launched on January 6, 2025.

The Pro lineup also includes the **Dell Pro Plus 13**, **14**, and **16**, which Dell claims are the “world’s most scalable mainstream business laptops.” These devices offer various configurations, including clamshell and convertible designs, multiple port choices, and Core Ultra Series 2 or AMD processors. The initial Intel models will debut in January, with AMD versions arriving later in the year.

Completing the category are the Base-tier **Dell Pro 14** and **Dell Pro 16**, featuring low-power displays for extended battery longevity. These models are expected to release between March and July 2025.

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### **Dell Pro Max: Ultimate Performance for Intensive Tasks**

For professionals needing peak performance, Dell’s Pro Max lineup is the answer. These machines take the place of the Precision series and are engineered for demanding tasks like video rendering and AI processing.

The inaugural offerings in this category, the **Dell Pro Max 14** and **Dell Pro Max 16**, will provide configurations with Intel Core Ultra Series 2 processors or AMD Ryzen and Threadripper options. The 16-inch model will have the option of a QHD+ touchscreen and Nvidia RTX 2000-series graphics, making it a significant asset for creative and technical professionals. Intel-equipped Pro Max models are slated for release in March or April, followed by AMD options later in the year.