What does it indicate about my mind that my initial reaction upon spotting the new iPhone 17 Pro was — is that the orange from Life of a Showgirl? The particular brain cell that prompted that notion seems to be one I share with the wider internet community. Is it merely a coincidence that one of the three new iPhone 17 Pro colors matches the same orange tone that Taylor Swift is attributing to her upcoming album?

On September 9, Apple unveiled its latest range of iPhones, which includes the iPhone 17 and iPhone 17 Pro. The initial response from the internet regarding the new iPhones? They’re considered unattractive. However, the subsequent reaction was to link The Life of a Showgirl and its orange theme to the new iPhone 17 Pro in Cosmic Orange.

Some commentators online are asserting that the new iPhone 17 Pro is “extremely Taylor-coded.” On TikTok, user @shreyakolluri remarked that Apple must have a Swiftie on their design team due to the color aligning too perfectly with the orange shade of Swift’s forthcoming album. Nevertheless, others are skeptical. In response to ThePopTingz’s tweet, one individual inquired, “What is the relationship between Taylor Swift’s album and the Apple event?”

Some investigative Swifties even highlighted that Swift’s albums frequently coincide with Apple’s iPhone releases, and iPhones have a history of fitting into Swift’s color schemes.

But is there any real connection between Apple and Swift? Regrettably for the Swifties — no. Swift has worked with various companies, including TikTok, Spotify, Tumblr, and Amazon Prime Video, but not with Apple.

In fact, Swift had a disagreement with Apple back in 2015. A decade ago, Swift took to Tumblr to compose an open letter to Apple explaining why she refused to release her album 1989 on their platform. This decision stemmed from Apple offering a free three-month trial of Apple Music to new users and announcing that during this time, they would not compensate artists and producers. That open letter prompted Apple to change its stance and provide payments to artists.

However, it’s not surprising that Swifties are raising an eyebrow at this color-coordinated coincidence. Swift is known for her pre-album promotions, which typically involve a flurry of easter eggs and brand collaborations. Following the announcement of her upcoming album, The Life of a Showgirl, on her fiancé Travis Kelce’s podcast New Heights, which he co-hosts with his brother Jason Kelce, fans have been theorizing about what this era will entail. What is established? Orange is the defining color for The Life of a Showgirl.

On the New Heights podcast, Jason inquired of Swift why she chose orange for this album, to which she responded that it “feels indicative of how my life has been energetically. And this album recounts what was occurring behind the scenes in my inner life during this tour, which was so full of life and vibrancy.”

While Apple didn’t elaborate on why they selected Cosmic Orange for their latest iPhone, the timing on their part is quite fortuitous. Orange is definitely trending.

If you preorder the iPhone 17 Pro now, it will be delivered just in time for The Life of a Showgirl, set to release on October 3.