Google I/O 2025. Samsung Galaxy Unpacked. Made By Google. These prominent launch events shared a unified theme — emerging artificial intelligence tools became the focal point.

Apple has revealed its upcoming significant event scheduled for Tuesday, Sept. 9. Will we at last witness the sophisticated, AI-upgraded Siri? Regrettably, likely not. The tech community would be taken aback if it were to happen.

It’s widely known — Apple Intelligence isn’t exactly what we anticipated, and Apple is facing pressure to implement new AI-driven features in its offerings. Although there are some beneficial Apple Intelligence capabilities, the much-anticipated AI iteration of Siri has yet to be launched.

The forthcoming Apple event is expected to be pivotal, showcasing several thrilling new Apple devices for iPhone fans. So why isn’t the AI-empowered Siri prepared for its significant debut?

That’s the million-dollar inquiry.

Hardware in contrast to software

Apple’s release schedule typically includes the Worldwide Developers Conference in June, highlighting significant software advancements set to launch in September. This year, Apple debuted iOS 26, and we are eagerly looking forward to the iOS 26 launch date. On Sept. 9, Apple aims to reveal devices, with the new iPhone as the centerpiece.

Nonetheless, recent hardware unveilings from Google and Samsung have intensely concentrated on innovative AI tools.

Apple has faced a tough history with AI functionalities, particularly after the company fell short in delivering numerous promised Apple Intelligence features introduced at WWDC 2024. Reports from the New York Times and Bloomberg indicate Apple’s difficulties in revamping Siri with generative AI features, trailing behind competitors like Google and OpenAI in the race for AI.

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